A person using a computer to design audio.

What is Sound Design?

Sound design doesn’t get the recognition it deserves. In fact, sound is 70% of what we “see.” Audio is more effective than visuals for conveying information because it can create suspense, horror, or comedy. When screens become smaller as we watch videos on mobile devices, audio and sound design become much more important. It is […]

Music Speakers Blasting Sound in Video Production

The Role of Sound in Video Production

Picture this: you’ve just finished shooting a fantastic video with breathtaking visuals, perfect lighting, and an A-list cast of characters. But when you play it back, it’s lacking something. Good sound can make or break a video, providing clear dialogue, music to support the emotions you’re trying to evoke, and sound effects to immerse your […]

producer vs engineer

What is the Difference Between a Music Producer and an Audio Engineer?

Music producers and audio engineers are both essential to the recording process, but they play very different roles. Sometimes, people unfamiliar with the music industry will use the terms “producer” and “engineer” interchangeably, but they require different skills. If you’re interested in pursuing a career in music, it’s important to understand the distinction and to […]

Person in a sound studio exploring innovative careers in the music industry

Innovative Careers in the Music Industry

While it would be awesome to be the next Harry Styles or Taylor Swift, not everyone with a passion for music is destined for (or even wants) superstardom. That doesn’t mean, however, that with talent and training, you can’t land awesome and innovative careers in the music industry. Check out these rewarding, innovative careers in […]

Why a Career in Multimedia is More Important Than Ever

Why a Career in Multimedia is More Important Than Ever

There’s no question the explosion of technology over the last several decades has created a whole new world filled with a whole lot more career options. After all, the world has seen the birth of Bluetooth, virtual reality, self-driving cars, social media platforms a-plenty, and smart – just about everything – from phones, to watches, […]