learning valuable skills for multimedia careers

5 Essential Skills Every Multimedia Student Should Learn in School

The world of multimedia is constantly evolving, and if you’re pursuing a career in multimedia, it’s essential to have a diverse skill set that can help you stand out in the industry. The International College of Broadcasting’s (ICB) Multimedia program can prepare you for an exciting new career by teaching you the top five essential skills that every multimedia student should learn:

Video Production

Video production is a vital skill for your multimedia career. Whether you’re creating content for YouTube, social media, or traditional broadcast, understanding the basics of videography, editing, and post-production is a must. You’ll also need to know how to use video editing software like Adobe Premiere Pro or Final Cut Pro. Additionally, you should have a basic understanding of camera equipment, lighting, and sound recording. With the rise of video content on social media platforms like TikTok, Instagram, and YouTube, having the ability to create high-quality video content is more important than ever.

Audio Engineering

Understanding how to record, mix, and master audio is also crucial for anyone creating multimedia content. Whether you’re producing a podcast, laying down tracks for a hit record, creating sound effects for video games, or editing audio for a film, you’ll need to be trained in how to use audio software like Pro Tools or Logic Pro. You’ll also need an advanced understanding of sound boards, microphones and other audio equipment, which you can learn hands-on in ICB’s recording studios.


Podcasting has exploded in popularity over the past few years, making it an essential skill for multimedia students. Producing a podcast requires a mix of audio engineering, storytelling, and marketing skills. You’ll need to learn how to find your niche, create a compelling narrative, record and edit audio, and distribute your podcast across various platforms. Additionally, you’ll need to have a basic understanding of monetization strategies, such as sponsorships and advertising.

Social Media Content Creation

Social media has become an integral part of our daily lives. Each platform has its own unique format and audience, requiring students to adapt their content to fit each platform. Whatever multimedia you’re creating, you’ll need create and cater engaging content specifically for Instagram, TikTok, Twitter, and Facebook to expand your reach and drive followers.


Whether you’re creating an “on-air” news feature, video script, podcast outline, or social media post, having excellent writing skills is essential. When you can tell a compelling story, craft a clear message, and write in a concise and engaging style, you’ll be well on your way to a successful career in multimedia.

In conclusion, multimedia is a diverse and constantly evolving field, and it’s essential for students to have a diverse skill set. Learning the basics of video production, audio engineering, podcasting, social media content creation, and writing can help students stand out in the industry and succeed in their careers. By mastering these skills, students can create compelling multimedia content that engages audiences and leaves a lasting impact.

Check out ICB
If you’re interested in learning about video production, audio engineering, podcasting, social media content creation, and writing, ICB can prepare you for a great career with our innovative Multimedia Production and Broadcasting program. To learn more, contact us or give us a call at 855-896-3733.