A person holding a video camera.

5 Things You Don’t Know About Video Production

If you’re passionate about telling stories, capturing moments, and making your creative visions come to life, then you’re probably already knee-deep in the world of video production. But even the most seasoned filmmakers didn’t know everything when they first got started. Here are five insider secrets about video production that might give you an extra edge going forward.

1. It’s All About Lighting

Ever wondered why professional videos look so darn good? Answer: proper lighting. Lighting sets the mood, emphasizes details, and creates a visually appealing atmosphere. It’s also important to understand three point lighting which involves using three separate light sources: a key light, a fill light, and a backlight. The key light is the main source of illumination and is typically placed to the side of the subject, casting a strong shadow. The fill light is placed opposite the key light to soften the shadows and create a more even exposure. The backlight is placed behind the subject to separate them from the background and add depth. Experiment with different light sources, angles, and intensities to master the art of lighting. The right lighting can transform an ordinary scene into a cinematic masterpiece.

2. Audio Quality Is King

You might have a great visual, but if your audio quality is subpar, your audience won’t be able to fully immerse themselves in your story. Learn the basics of sound recording and getting good clean audio. Background noises and bad microphone placement can distract viewers from your story, so make sure you capture crystal-clear audio to complement your visuals.

3. Editing Is Where the Magic Happens

Editing is like the icing on the cake in video production. It’s where you piece together your shots, add special effects, and fine-tune the overall feel of your video. Learning to edit well takes time and practice.  In fact, it can take years. There are various software options out there to experiment with like a free download of DaVinci Resolve, iMovie, or Moviemaker. Find one that suits your style and start experimenting. Remember, a well-edited video can make even the simplest story more compelling.

4. Planning Saves the Day

Behind every successful video production lies a solid production plan. Storyboarding, scripting, and shot lists are your best friends. These tools help you organize your ideas and ensure a smooth shoot. By planning ahead, you’ll know exactly what shots you need, saving time and resources in the long run.

5. Collaboration Is Key

Video production is rarely a one-person show. Building a reliable team is key to your success. From camera operators and sound technicians to actors and editors, collaborating with talented people enhances the quality of your work. Don’t be afraid to share your ideas and listen to others. The synergy of creative minds often leads to extraordinary results. It’s all about networking and finding like-minded talent. Attend film festivals, conferences, and online talks, and check out some networking websites like Stage 32.

So, there you have it! Five essential nuggets of wisdom to supercharge your video production journey. Keep learning, experimenting, and most importantly, enjoy the process. Video production is not just a skill; it’s an art form that allows you to express yourself and connect with others.

Check out ICB
If you’re interested in learning about video production & audio engineering, The International College of Broadcasting (ICB) can prepare you for an exciting career with our Video Production & Audio Engineering program. To learn more, contact us or give us a call at 855-896-3733.