How to be Successful at Live Streaming
In today’s digitally inclined world, the power visual cannot be denied. That might explain why 74% of businesses use live streaming to engage their customer base. And why not? After all, what better way to make an impact than to be as face to face with your target audience as you can be without actually being face to face. But engagement is the key! So, before you just start rolling tape, check out these tips for how to be successful at live streaming right out of the gate!
1. Become an event planner
Just because it’s live, doesn’t mean you should fly by the seat of your pants. Plan out the logistics for your event/live broadcast carefully. You’ll need to consider the – what, why, where questions and put things in motion ahead of time from lighting, to guests, to location. If you don’t, you run the risk of the unknownstanking your efforts.
2. Decide who you want to reach
Who is your audience? Are they local? National? Global? You’ll have to consider time zones and also what type of content will appeal to your audience.
3. Pick a platform
There are many platforms to choose from but the most well-known are probably YouTube, Facebook, Twitter and Instagram. And now, of course, there’s TikTok. You’ll want to consider which platform appeals the most to your target audience and also which one is better suited for your live streaming goals. Are you trying to generate more followers or website traffic? Or maybe you are live streaming a webinar and your goal is attendees. Do your research on what platform is more likely to achieve the end result you’re after.
4. Select your equipment
If you don’t want to spring for a pricey external recorder, your smart phone or laptop will work just fine. But use a tripod or stand to avoid looking like you’re live streaming an earthquake because your hand is getting tired. Consider investing in a decent microphone or body mic so your sound quality is not an issue. Also, find out if you need encoding software to convert your live stream and think about setting up a branded backdrop that you can reuse for other events.
5. Practice before going live
Prep any guests you might have and do a dry run to make sure you’ve worked out all the kinks. This is the perfect time to test your equipment and also to ensure your internet connection is solid. Plan on having backup batteries and an extra mic on the day of to avoid any issues.
6. Put the word out
Promote your event on your social media pages and if you have a website, create a landing page with event dates and details. And don’t forget to include a CTA (call to action) everywhere you promote your event. Include a registration link that captures email addresses and follow up the day before with a reminder.
7. Monitor social media during your event
Get someone to monitor and respond to incoming comments and questions during your live stream.
8. Keep the buzz going
After your event, follow up with your audience/attendees to thank them for their time and have relevant content on deck to keep the momentum going.
There’s no question the world of multimedia and broadcasting has gotten a whole lot bigger with the explosion of live streaming. If you’d like to learn more about how to be successful at live streaming and careers in broadcasting and multimedia, check out the programs at International College of Broadcasting (ICB). Contact us today for more information or to schedule a consultation with our admissions department.