girl reading about multimedia industry trends of the new year

Multimedia Industry Trends for 2023

The multimedia industry is constantly evolving and growing to better cater to higher expectations, and a demand for engaging content which has never been higher. If you’re interested in entering the field of multimedia—whether you prefer TV, video, film, radio, or online channels— it’s important to keep up to date with the latest trends. Here are some of the hottest multimedia trends for 2023.

Ad-Funded Streaming Services/Video on Demand

Clearly, consumers love streaming channels (such as Netflix, HBOMax, Hulu, or Disney+) so they can easily watch their favorite shows whenever and wherever they like. What they don’t love, however, is having to pay subscriptions for multiple services. Many streaming services are introducing lower priced or free options that are funded by advertising – much like the old-fashioned TV model.

Games Everywhere

Video games continue to be hugely popular going into 2023, and many multimedia channels are working to integrate gaming. New movies and TV shows have been released which are based on popular video games, and social media sites like TikTok and Snap Chat are working on incorporating gaming into their apps. Even Spotify has added games to its platform, allowing users to identify a new song each day.

Shoppable Media

New technologies have now made it possible for consumers to shop their favorite videos, easily buying products that are being shown on-screen. Additionally, with the rise of smart TV technology, consumers may soon be able to “shop” their favorite shows, purchasing products that might be featured, or buy directly from commercials.

Live Streaming or Staggered Releases

Even though consumers enjoy being able to watch shows or movies when they want, many people have the desire to watch content at the same time as other fans – making it more of a collaborative experience. Some streaming shows are staggering their releases – such as once a week – so that people can watch each new release as it drops. Additionally, live-streaming events or shows (often on social media) will continue to be a growing trend in 2023.

Check out ICB
These trends are just a taste of what’s in store for multimedia in the coming year. If you’re interested in entering the exciting and ever-evolving multimedia field, ICB can help you get there with our innovative Multimedia Production and Broadcasting program. To learn more, contact us or give us a call at 855-896-3733.