Why SEO Matters for Upcoming Musicians
If you thought search engine optimization (SEO) was only relevant to businesses trying to sell products or services, think again. SEO for upcoming musicians is also important. The real point of SEO is to drive brand awareness and visibility, no matter what you’re trying to sell to or who you’re trying to sell it to.
Let’s face it, if you’re trying to make it in the music industry by being seen, not to mention heard, then SEO for upcoming musicians is a necessity. If you’re intimidated by the tech-savvy world of digital marketing and SEO, don’t sweat it! You don’t have to master it all at once in order to reap the benefits. Just take it one step at a time and start with a few basics.
Put it out there
Put your music on as many music platforms as possible. And yes, there are A LOT, but long-term visibility is key. Don’t be afraid to showcase your best hits, your raw edits, or even snippets of new stuff that you’re working on.
However, before you put it out there, make sure to protect yourself and your work. Register musical compositions with the U.S. Copyright Office. Here is a helpful guide on how to do it and what is: https://www.copyright.gov/circs/circ50.pdf
If you build it, they will come
You can create your own personal field of dreams by showcasing your music on a branded website or portfolio page. With user-friendly platforms like Wix and GoDaddy, it’s pretty easy to customize and create your own site. Even better, most DIY web building platforms also have a built-in SEO tool to help you optimize your website.
Words matter
Especially keywords. Keywords are ideas and topics that you use to define what your content is about. They are basically relevant phrases and words on your page that can be used to help people that are searching for similar content. Therefore, searchers have a better chance of finding your content among the results that are displayed. Use your SEO tools to select SEO-optimized keywords for your site’s content. You can also incorporate a blog into your site to give you more opportunities to use rich snippets and keywords that may improve search engine rankings.
Link things up
Once you’ve gotten your website up and running, don’t forget to add all the links to every platform that you’re on. Also include the links to your reviews, if you have any, and social media pages.
Get with Google
Connecting your website to Google Search Console and Google Analytics is a great way to monitor the activity on your website. It also provides other tools that can help you with SEO.
With so many easy-to-use platforms and digital tools and training at your disposal, there’s no reason why you shouldn’t dive into the world of SEO. Boost your visibility and your music career. Why not give it a whirl? If you’d like to learn more about careers in the music industry, check out the programs at International College of Broadcasting (ICB). With programs in Recording Audio Engineering and Multimedia Production, ICB is helping students find their path to the future they always dreamed of. Contact us today for more information or to schedule a campus tour.