How to Build Your Image as a Musician
Are you trying to make your mark on the music industry? If you want to become a successful musician, you need to have more than just talent – you also have to have an image that sets you apart and fans can relate to. With so much competition all seeking gigs, recognition, and stardom, you need to create and promote a personal brand that people love, remember, and follow so you can rise above the rest. Here are some tips for building your image as a musician.
Determine What Makes You Different
What sets you apart from other artists in your genre? Your unique selling point can be your songs, your look (think Marshmello or Lady Gaga), your visuals, even how you perform or engage with the audience. Understand what feature differentiates you and make that a consistent part of your image, but also be sure that you are still being your authentic self.
Harness the Power of Social Media
Many of today’s top musicians rose to fame after posting their music/videos on social media, including Calvin Harris, The Weeknd, Justin Bieber and many others. Be sure to create a strong social media presence, frequently posting high quality videos, pictures, and posts that showcase your personality. Use popular channels like TikTok, YouTube, and Instagram, and work on building an active and loyal following.
Engage with Your Audience
Work to find unique ways to engage and delight your audience. Whether that means responding to your social media followers, creating cool behind-the-scenes content, interacting at live sessions, having contests, or including them in your artistic process, try to come up with ideas that your fans will truly appreciate.
Do Some Public Relations
Create a press kit that includes a press release, professional photos, an MP3 file of your music and associated artwork, as well as a video. This can be sent out to promote yourself and help you land gigs, get reviews, or even do collaborations or sponsorships (just be sure that these fit your brand).
Check out ICB
If you’re interested in pursuing an exciting and rewarding career as a professional musician, the International College of Broadcasting (ICB) can help you get there with innovative programs in Audio and Video Recording, Broadcasting, and Multimedia Production & Broadcasting. To learn more, contact us or give us a call at 855-896-3733.