person using a video production camera and learning about career and video trends in 2022

Career Trends in Video Production for 2022

There has perhaps never been a better time to start off a career in the video production industry than now. Video is everywhere, and has quickly become the most popular communications, educational, entertainment and marketing media on earth.

According to the Bureau of Labor Statistics, overall employment of film and video editors and camera operators is projected to grow 29% from 2020 to 2030, much faster than the average for all occupations. So now is a great time to get the training you need, and get in on the ground floor of this mega-growth industry. Here are some options to consider when you are starting out.

Freelance Gigs

There are a lot of freelancing sites out there to help people in the video industry find freelance gigs – whether you want to write scripts, assist with editing, work as a camera operator and more. This is a great way to gain experience, make valuable connections with people in different businesses, and get a feel for what you like to do best.

Working for a Video Production Studio

Perhaps the best way to gain a wide range of experience quickly is to work for a video production studio. While you’ll likely have to start out as a video production assistant, shooting b-roll or in another entry level position, you’ll be exposed to a variety of video projects – such as commercials, PSAs, corporate videos, etc. for different industries and clients – and learn many new skills along the way.

Working for an In-house Marketing Team

Many bigger businesses now have their own in-house video production teams as part of their marketing department. In this case, you may be doing many different types of video for social media campaigns, TV commercials, training or educational videos, product or service related videos, testimonials and more, but you would focused on one client – your employer.

Starting Your Own Video Business

Once you’ve gained some experience and expertise, and you’ve developed a network of potential clients, you may want to consider starting your own video studio. You’ll have to work to understand not only the creative and technical side of video production, but also gain the business savvy needed to build your clientele and drive revenue.

Of course, many people get involved in video production because they want to become filmmakers or work in television. These are exciting careers that you’ll be able to pursue once you gain some experience in the field.

If you’re interested in pursuing an exciting and rewarding career in the music industry, the International College of Broadcasting (ICB) can help you get there with innovative programs in Audio and Video RecordingBroadcasting, and Multimedia Production & Broadcasting. To learn more, contact us or give us a call at 855-896-3733.