Music Industry Career Trends for 2022
Music is your passion. And as we move into 2022, it’s time to take that passion seriously and look for ways to turn it into a rewarding career. The market for independent artists is ever-evolving, as the pandemic shifted audiences to online venues. Below are some exciting new trends to capitalize on in the new year – so look for these opportunities and don’t be left behind.
Take Advantage of TikTok
TikTok is fast becoming the best place for emerging musicians to build a loyal fanbase and go viral. With one BILLION active users as of Sept. 2021, the opportunities this social media platform can offer you are endless. What can you create that highlights your music in 15 seconds? Be creative, see what other artists are doing, and start posting!
Explore Sync Licensing
For music to be successful in 2022, it needs to be attached to something – whether it is videos, TV shows, Netflix productions, games, ads – the list is endless. And the way to get your music attached to one of these mediums (and get paid for it!) is through sync licensing. Do some research online to learn all about the sync licensing process and to see if this is of interest to you.
Monetize Your Music
More and more social media platforms (including TikTok) are now including monetization features such as tipping on their sites. This became big during the pandemic as many artists live streamed concerts for their fans at home. Tipping online is likely here to stay, so consider how you can make the most of this trend.
Consider Teaching Online
Another way to monetize your musical skills and knowledge is to teach online. People will gladly pay to learn from an expert how to play an instrument, take vocal classes, or even learn about music recording and editing. This is a very competitive space, however, so you’ll have to work to market yourself and stand out from the pack.
Look for the Return of Live Music
Finally, if and when the pandemic hopefully starts to wane, take advantage of the public’s pent-up demand to see live performances again. People will be anxious to hear their favorite musicians live, so build up that fan base and be ready to hit the road when live music makes its comeback.
If you’re interested in pursuing an exciting and rewarding career in the music industry, the International College of Broadcasting (ICB) can help you get there with innovative programs in Audio and Video Recording, Broadcasting, and Multimedia Production & Broadcasting. To learn more, contact us or give us a call at 855-896-3733.