The Rise of Podcasts and Video
If you’re interested in an exciting career in an industry that is growing by leaps and bounds, you should consider the field of multimedia – specifically podcasting and video production. According to the Bureau of Labor Statistics, the job outlook for video editors is growing much faster than for other professions, largely due to the public’s insatiable demand for video content. In 2022, it was estimated that a million videos are being watched online every second.
Additionally, podcasting is a rapidly growing field which gives you the opportunity to combine your audio skills along with a passion or interest that can entertain and educate your listeners.
Video is No. 1
Online video has steadily become more and more popular over the past decade, and is now, by far, the most popular type of content on the internet, accounting for 82.5% of all web traffic. With 3.1 billion viewers globally, and the surging popularity of video sites like YouTube and TikTok, nearly every brand and business on earth is looking to capitalize. 92% of marketers now say that videos are a very important part of their marketing strategy as of 2023, and the US video marketing industry is currently worth a staggering $135 billion.
At the International College of Broadcasting (ICB), we can teach you all the skills you need to succeed in the video industry and open the door to a range of exciting careers that are in demand.
Podcasts Rise in Popularity
According to Forbes, the popularity of podcasts continue to skyrocket in the US, with more than 5 million podcasts and 70 million episodes available. There are now more than 100 million active listeners (up from 82 million in 2021) and no end in sight. Podcast advertising sales are projected to increase from $1.4 billion in 2021 to a whopping $4 billion in 2024.
If you’re interested in gaining the skills and knowledge to get into podcasting and take charge of your future, ICB has the programs, equipment, and hands-on studio time to prepare you for a career in podcasting.
Check out ICB
Whether you’re interested in starting your own podcast or creating video content for a living, the International College of Broadcasting (ICB) can help you get there with innovative programs in Audio and Video Recording, Broadcasting, and Multimedia. ICB can give you the training you need to launch your career or take it to the next level. Contact us today to learn more!